Station Profile

Format & Call Letters

Classic Rock - WDML106.9 FM

Format Description

WDML FM is not an era of music – it's a state of mind. We play the Greatest Rock and Roll Ever Made, from AC DC to ZZ Top!

WDML FM playing great music of the 1960's, 1970’s, 1980’s. The Classic Rock format is a solid, stable format that attracts loyal and affluent listeners.

WDML FM targets Adults25 to 54 years old in their prime earning and spending years.

Classic Artists: WDML FM plays Led Zeppelin, Pink Floyd, AC/DC, Def Leppard, Van Halen. Tom Petty, ZZ Top, Rolling Stones, Boston, Queen, Aerosmith, Foreigner, Guns n' Roses, U2, Billy Idol, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Bad Company, Journey, Police, Cheap Trick, Eagles, ELO, Lynyrd Skynyrd, Bob Seger, R.E.M, Van Halen and much more.

WDML FM's Classic Rock music format has also become a very popular at work choice for listeners. 

WDML FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

WDML FM's Classic Rock music format continues to be one of the most top rated formats in America for advertisers.

WDML FM is designed to reach active consumers in their prime spending years.

WDML FM's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

WDML FM has wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 70% of WDML FM listeners are male while 30% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income over $75,000.
- Almost 25% of Classic Rock listeners in America has an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America has an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: WDML FM listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators or Clerical staff.

Education: WDML FM listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: WDML FM targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity:WDML FM attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

WDML FM listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with WDML FM.

Home: WDML FM targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

WDML FM targets listeners with purchasing power.

WDML FM Listeners

WDML FM is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Market your business to thousands of active shoppers every week on WDML FM!

We Live Here

WDML FM has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At WDML FM, we love taking part in community events and getting behind local causes that affect our listeners.

WDML FM is extremely proud of its commitment to actively support hundreds of worthwhile causes.

WDML FM Coverage Map