Station Profile

Format & Call Letters

Adult Contemporary -  WVZA-FM

Format Description

92.7 VZA is the areas only FM playing the greatest "80’s & NOW!" Adult Contemporary music.

92.7 VZA targets affluent adult women 18 to 49 who have buying power making it a great advertising investment.

92.7 VZA Adult Contemporary format makes it a very popular choice for listeners at work.

92.7 VZA FM targets affluent consumers with a high disposable income.

Artist Profile: 92.7 VZA FM features new music and old favorites from artists like Adele, Maroon 5, Ed Sheeran, Pink, Prince, Madonna, Michael Jackson, Bon Jovi, Lady Gaga, Guns n Roses, One Direction, Justin Timberlake, Pink, Train, Bruno Mars, Katy Perry, Green Day, Taylor Swift, Matchbox 20 and more.

92.7 VZA FM is involved in the community. We support hundreds of community causes and events. 

Get exposure to thousands of potential customers each week with 92.7 VZA FM.

Demographic Profile

92.7 VZA FM listeners are in their prime spending years.

Age: 92.7 VZA FM targets woman 18 to 49 with high disposable income.

Gender: Females 12+ favor 92.7 VZA FM's format.

Approximately 60% of 92.7 VZA listeners are female while 40% are male. The majority of this consumer group falls significantly into the 18 to 54 age group.

Occupation: 92.7 VZA FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Household Income: 92.7 VZA FM's listeners have high earning power. The majority of 92.7 VZA listeners have an income over $50,000 a year.

The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Education: 92.7 VZA listeners are well educated. The majority of 92.7 VZA listeners have attended college. 

Investments: 92.7 VZA FM targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Household: The approximate number of people in a household under 12 years of age:

- None 60%
- One 25%
- Two 10%
- Three or More 5%

Activities: 92.7 VZA FM attracts listeners who actively participate in exercise and fitness, biking, golfing, gardening, and hiking. 

92.7 VZA FM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

92.7 VZA FM targets listeners with purchasing power.

92.7 VZA FM's format targets consumers with high disposable income.

Lifestyle Profile

92.7 VZA FM listeners are in their prime earning and spending years.

92.7 VZA FM targets homeowners. 75% of 92.7 VZA listeners are homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

92.7 VZA FM targets affluent listeners with purchasing power.

92.7 VZA FM Listeners In The Past Year

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, video games, and HDTVs.
-  Are big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to restaurants often every month.
-  Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

92.7 VZA FM listeners are in their prime income and spending years.

Here's Why 92.7 VZA FM Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

92.7 VZA FM allows advertisers to reach a large consumer group that can’t be reached with any other station.

 
92.7 VZA FM Coverage Map