Station Profile

Format & Call Letters

Alternative Rock

Format Description

Alt 2K 92.7 is not an era of music – it is a state of mind.

Alt 2K 92.7 gives you the most rock & alternative songs in the area.

Alt 2K 92.7 the hottest rock radio station is targeted to reach Affluent Adults between the ages of 25 to 54.

The Biggest Music Library: Alt 2K 92.7 has a broader, more diverse playlist than most other formats. We are the only Adult Album Alternative Station in the market. We play everything from Classic Rock to Today’s Rock to Indie Rock and more. 

Alt 2K 92.7 plays great music from Radiohead, Red Hot Chilli Peppers, Alice In Chains, Mumford And Sons, Blink-182, Metallica, Nirvana, Blind Melon, Foo Fighters, Motley Crue, Pearl Jam, REM, Aerosmith, Weezer, Staind, Spoon, Green Day, Seether, Muse, Linlin Park, Coldplay, Smashing Punkins, Creed, Nine Inch Nails and more.

Alt 2K 92.7 Alternative Rock format is one of the strongest formats throughout the years and is a top performer for advertisers.

Alt 2K 92.7 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

Alt 2K 92.7  has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 85% of Alternative Rock listeners in America fall into the 25-64 age group. Approximately:

- 25% of Alternative Rock listeners in America are adults 45 to 54 years old.
- 20% of Alternative Rock listeners in America are adults 55 to 64 years old.
- 10% of Alternative Rock listeners in America are adults 65+.
- 15% of Alternative Rock listeners in America are adults 35 to 44 years old.
- 15% of Alternative Rock listeners are adults 25-34 years old.

Gender: Approximately 60% of Alt 2K 92.7 listeners are male while over 40% are female. Approximately:

Household Income: Alt 2K 92.7 listeners have high earning power. Approximately:

- 35% of Alternative Rock listeners in America have an income of over $75,000.
- 30% of Alternative Rock listeners in America have an income of $50,000 -$74,999.
- 25% of Alternative Rock listeners in America have an income of $25,000 - $49,999.
- 65% of Alternative Rock listeners have an annual household income of over $60,000 a year.

Occupation: Alt 2K 92.7 listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, and Administrators or Clerical staff.

Education: Alt 2K 92.7 listeners are well educated. Approximately:

- 75% are college-educated.
- 45% are College graduates.
- 30% have attended community college.
- 20% have a high school diploma.

Alt 2K 92.7 is designed to reach active consumers in their prime spending years.

Investments: Alt 2K 92.7 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Alt 2K 92.7 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of of new customers each week with Alt 2K 92.7.

Alt 2K 92.7 Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes, and accessories. 

Alt 2K 92.7 is designed to reach active consumers in their prime spending years.

Lifestyle Profile

Alt 2K 92.7 targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

Alt 2K 92.7 listeners are in their prime earning and spending years.

Listening Profile

Alt 2K 92.7 is listened to in offices, cars, and homes.

- Listeners find Alt 2K 92.7 via radio, computer, smartphones, and podcasts. Approximately:
- 80% of Alt 2K 92.7 listeners are 30+.
- 45% of Listeners say they listen between 1 and 3 hours/day.
- 50% tune in for 4 or more hours a day.
- 19% of Listeners listen for more than 6 hours/day.
- 10% say less than 1 hour.
- 75% say they listen from home.
- 65% say they listen in the car.
- 60% say they listen at work.
- 10% listen to Mobile

Alt 2K 92.7 has proven itself to be one of the most powerful performing formats for advertisers today!