Station Profile

Format & Call Letters

Active Rock - WTAO-FM

Format Description

Rock 105 TAO is not an era of music – it is a state of mind. 

Rock 105 TAO isThe Rock of Southern Illinois! We play rock hits from the 90's, 2000's, and today.

Rock 105 TAO is targeted to reach Affluent Men between the ages of 25 to 44.

The Biggest Music Library: Rock 105 TAO has a broader, more diverse playlist than most other formats. We are the only Adult Album Alternative Station in the market. We play everything from Today’s Rock to Indie Rock and more. 

Rock 105 TAO plays great music from the Foo Fighters, Five Finger Death Punch, Metallica, Red Hot Chili Peppers, Linkin Park, Nirvana, Pearl Jam, Green Day and more.

The Rock format has remained one of the strongest formats in throughout the years and is a top performer for advertisers.

Rock 105 TAO allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

Rock 105 TAO has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 85% of Active Rock listeners in America fall into the 25-64 age group.

- Almost 20% of Active Rock listeners in America are adults 45 to 54-year-old.
- Almost 23% of Active Rock listeners in America are adults 35-44 years' old.
- Almost 28% of Active Rock listeners in America are adults 25 to 34 years old.
- Almost 20% of Active Rock listeners in America are adults 18-24 years old.

Gender: Approximately 70% of Rock 105 TAO listeners are male while 30% are female.

Household Income: Rock 105 TAO listeners have high earning power.

- Almost 25% of Active Rock listeners in America have an income over $75,000.
- Almost 27% of Active Rock listeners in America have an income of $50,000 -$75,000.
- Almost 31% of Active Rock listeners in America have an income of $25,000 - $50,000.

Occupation: Rock 105 TAO listeners are employed as owners, managers or professionals tradespeople, sales and service industry and administrators and clerical staff.

Education: Rock 105 TAO listeners are well educated.

- Almost 16% are College graduates.
- Almost 37% have attended college.
- Almost 40% have a high school diploma.

Rock 105 TAO is designed to reach active consumers in their prime spending years.

Investments: Rock 105 TAO targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Rock 105 TAO attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with Rock 105 TAO.

Rock 105 TAO Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories. 

Rock 105 TAO is designed to reach active consumers in their prime spending years.

Lifestyle Profile

Rock 105 TAO targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

Rock 105 TAO listeners are in their prime earning and spending years.

Rock 105 TAO is one of the most powerful performing formats targeting men for advertisers today!

Rock 105 TAO Coverage Map