Format & Call Letters

Contemporary Hit Radio (CHR)  - WRXX FM

Format Description

X95 The Hit Music Station plays all contemporary hits from today’s biggest stars.

X95 targets women 18 to 49 years of age and Adults and Women 18 to 34.

X95 targets affluent females in their prime spending years. 

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X95 Artist Profile: Artists include: The Weeknd, Dua Lipa, Harry Styles, Ed Sheeran, Lewis Capaldi, Lady Gaga, Ariana Grande, Post Malone, Maroon 5, Taylor Swift, Sia, Miley Cyrus, James Bay, Rihanna, Bruno Mars, Ava Max, Fall Out Boys, Sam Smith, Justin Bieber, Billie Eilish, Gavin James, Amy Shark, Alicia Keys, Sasha Sloan and more.

X95 is committed to its continued level of involvement in the community. 

X95 provides the perfect atmosphere for successful advertising. Our sales force is dedicated to providing you quality service.

X95's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

couple shopping 15

X95 delivers listeners with a high disposable income in their prime spending years.

Age:X95 targets adults 18-49.

Ages: 18-34  63.5%
Ages: 18-44  85.3%
Ages: 25-54  70.4%
Ages: 35-64  36.1%

Gender: Females 12+ living favor the X95 format. 

- 65.1% of X95 listeners are female while 34.9% are male.

Education: Over 60% of Americans who listen to CHR music have attended college.

woman office4Household Income: X95's listeners have earning power. Approximately:

- 25% of X95 adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 
- 20% have a annual income of $50,00 and $75,000.
- 35% have an income of over $75,000.

Occupation: X95 targets individuals who are employed fulltime in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Get exposure to thousands of potential customers each week with X95

Lifestyle Profile

X95 targets homeowners. A huge category with these consumers is home improvement and home decorating.

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In the past year, many of X95 listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows, and other home improvements.

Where Listeners Live: Allen County: 81.9%, Adams County: 2.4%, Huntington County: 2.0%, Whitley County: 4.8%, Wells County: 2.8%. Source: Nielsen –Sp 14

Activities: X95 attracts listeners who are very active in participating in exercise and fitness, biking, golfing, and hiking. HOT1079 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

X95 targets listeners with purchasing power in the Fort Wayne and surrounding areas.


HOT  1079 Listeners

X95 has a wide demographic appeal with consumers who have purchasing power!

woman carkeys 3- X95 listeners purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes, and accessories.

Investments: X95 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: X95 attracts listeners who are very active in participating in exercise and fitness, biking, golfing, and hiking.

X95 listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

X95 listeners are in their prime income and spending years.

Here's Why X95 Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

X95 format allows advertisers to reach a large consumer group that can’t be reached with any other station.

onair 11America Loves Contemporary Hit Radio (CHR)

Here's a quick breakdown by Audiences Share:

Teens 12-17         #1
Adults 18-34         #2
Adults 18-49         #2
Woman 18-49       #2
Men 18-49            #2
Adults 25-54         #2

Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.

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